Jamie Jean Schneider Domm
Digital Strategist, Social Media + Big Data, North American Division
Digital Missionary, "I’m Listening with Justin Khoe; Life. Faith. And the things that matter."
The way to bring natural traffic to your channel is to position your video so the people looking for it can find it. This process is called SEO (search engine optimization), and the same basic steps can be used for any digital platform. YouTube is most often used as a search engine. Find content, write content, and curate content related to top YouTube searches. Frame your posts to pique curiosity and answer people’s questions, addressing their deepest longings. You can get top search data from any search engine, YouTube, and other social media trend tracking sites. Try it. Start typing in a question, and let the search engine auto-finish. The top results represent the most popular search queries. In other words, you will see what large numbers of people are searching for online. It gives you a sneak peek into their needs, worries, nagging questions, and often hidden yearnings. This is how you listen.
Once this is done, create your video, and follow the guidelines outlined in the How to Start A YouTube Ministry: A Comprehensive Guide. This will help position your video in the best possible way, not only to be found, but also get watched. Be sure to follow these steps because your content cannot lead people to Christ unless it is viewed.