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Tracking & Analytics

If you’re going to take the time to put together a campaign strategy, take the time to track your performance. Otherwise you can’t build on what you’ve learned or improve for the next campaign, because you didn’t learn from this one. Read and download these resources to get started tracking today!
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Blog Resources

  • An Introduction to Facebook Pixels
  • Beginner Tutorial for Google Analytics
  • Beginner Tutorial for Google Search Console
  • ​Don’t Push the Boost Button on Facebook–It’s a Trap!
  • ​Facebook Marketing 101: Become a Facebook Power User
  • Google Analytics: Overview & Set-up
  • How to Predict Registration Year Over Year​
  • How to Set up Google Analytics
  • How to Set up Search Console
  • URL Shorteners: How & Why to Shorten Your Links
  • UTM Codes: A Guide to Creating Your Own​

External Articles
  • A Guide to the Standard Reports in Google Analytics: Audience Reports​
  • How to Get Actionable Data from Google Analytics in 10 Minutes

External Resources

  • Google Trends
  • ​Internet Live Stats
  • ​Think with Google (features a full section on Gen Z) 

Presentations & Resources

Web Tracking + Introduction to Google Analytics
File Size: 37681 kb
File Type: pptx
Download File

Basics of Placing Targeted, Paid Social Media Ads
File Size: 43938 kb
File Type: pptx
Download File

Basics of Social Media Insights & Reporting
File Size: 66499 kb
File Type: pptx
Download File

Facebook Targeting Infographic (Wordstream)
File Size: 1403 kb
File Type: pdf
Download File


SEO Resources

SEMrush
Monitor the performance of your domain and track competing websites. 

SEO Guide
A comprehensive beginners' guide to Search Engine Optimization. 

Templates

Registration Trends Chart Template
File Size: 47 kb
File Type: pptx
Download File

Ad Tracking Template
File Size: 10 kb
File Type: xlsx
Download File


Videos

Location

Hiding within those mounds of data is knowledge that could change the life of a patient, or change the world.

Atul Butte, Researcher
University of California, San Francisco

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  • Home
    • Big Data
    • Social Media
  • BLOG
  • RESOURCES
    • RESOURCE MENU >
      • ADVENTIST IDENTITY GUIDELINES
      • BIG DATA RESOURCES
      • BRANDING, IMAGE & DESIGN RESOURCES
      • CHURCH/MINISTRY SPECIFIC RESOURCES
      • COPYRIGHT & TRADEMARK BASICS
      • COURSES
      • EMAIL RESOURCES
      • GUIDANCE FOR HIRING SOCIAL MEDIA POSITIONS
      • PODCASTS
      • REPORTS & CASE STUDIES
      • SOCIAL MEDIA RESOURCES
      • (SOCIAL) VIDEO RESOURCES >
        • HOW TO START A VIDEO MINISTRY
      • TEXTING 4 CHURCHES
      • TRACKING & ANALTYICS
      • WATCH VIDEOS & TUTORIALS
      • WEBSITE TIPS
    • SOCIAL MEDIA GUIDELINES
  • SEO
    • SEO TERMS
  • Digital Discipleship & Evangelism
  • COVID-19 RESOURCES
  • eNEWSLETTER