If you’re going to take the time to put together a campaign strategy, take the time to track your performance. Otherwise you can’t build on what you’ve learned or improve for the next campaign, because you didn’t learn from this one. Read and download these resources to get started tracking today!
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Blog Resources

• An Introduction to Facebook Pixels
• Beginner Tutorial for Google Analytics
• Beginner Tutorial for Google Search Console
• Google Analytics: Overview & Set-up
• How to Predict Registration Year Over Year​
• How to Set up Google Analytics
• How to Set up Search Console
• URL Shorteners: How & Why to Shorten Your Links
• UTM Codes: A Guide to Creating Your Own​

External Articles

• A Guide to the Standard Reports in Google Analytics: Audience Reports​
• How to Get Actionable Data from Google Analytics in 10 Minutes

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External Resources

• Google Trends
• ​Think with Google (features a full section on Gen Z) 

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Presentations

Web Tracking + Introduction to Google Analytics
File Size:	37681 kb
File Type:	pptx

Download File

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Basics of Placing Targeted, Paid Social Media Ads
File Size:	43938 kb
File Type:	pptx

Download File

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Basics of Social Media Insights & Reporting
File Size:	66499 kb
File Type:	pptx

Download File

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SEO Resources

SEMrush
Monitor the performance of your domain and track competing websites. 

SEO Guide
A comprehensive beginners' guide to Search Engine Optimization. 

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Templates

Registration Trends Chart Template
File Size:	47 kb
File Type:	pptx

Download File

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Ad Tracking Template
File Size:	10 kb
File Type:	xlsx

Download File

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Videos