Digital Strategist for Advent Digital Marketing. Advent Digital Marketing provides digital marketing services to business owners and organizations that want to take a professional approach to online marketing.
Let's begin with an overview of marketing fundamentals.
Promoting your product, service, ministry or organization starts with identifying the target audience you are trying to reach, understanding their behavior, and then determining the message you want to communicate to them.
Once this is accomplished, you’ll need to figure out the best promotional channel(s) to reach your audience and communicate your message. When it comes to choosing which channel/platform to use for your promotional campaign, the most important factor for consideration is the size of YOUR audience that is investing their ATTENTION on a channel. If you have a large audience on a channel (such as email or Twitter) but they are not spending much time on it or ignore promotional content, then it will not be an effective channel for communicating your message.
The size of the desired target audience and quality of time spent on a platform or channel varies greatly depending on the demographic.
The most important question to ask yourself when trying to figure this out is: “Where does my target audience give their attention?”
Here are a few more pointers to help you work through this:
Whether you decide to take the time to learn how to use these valuable tools on your own or hire a professional, know that every strong digital campaign starts with a strong foundation of research on your target audience.
Watch my video below to learn how to use these research tools: