How to Start A YouTube Ministry: A Comprehensive Guide

Jamie Jean Schneider Domm

Digital Strategist, Social Media + Big Data, North American Division

Justin Khoe

Digital Missionary, ​"I’m Listening with Justin Khoe; Life. Faith. And the things that matter."

INTRODUCTION

People come to YouTube for entertainment and education. It’s not an exaggeration to say that video is king! Internet video traffic accounts for 80% of all consumer Internet traffic. YouTube is the second-largest search engine and the second most-visited website in the world. This is where young people spend most of their time online.
 
Creating a YouTube account is very cheap. All you need is a camera and a device to upload from. YouTube is great for communicating ideas quickly and provides a storage place where your content never dies. It can be revisited or reposted as many times as you want.
 
In this free guide, we’ll take you through a step-by-step process for starting a YouTube channel from scratch. We strongly encourage you to take the time to go through this guide completely and review the resources before starting your YouTube channel. Or, if you already have a channel, use this guide to evaluate where changes need to be made.

Download the How to Start A YouTube Ministry Guide

​If you’re not yet convinced that your ministry should consider creating a YouTube channel, review the following statistics. 

YouTube Statistics (May 2020) 

• More than 30 million daily users
• Two billion monthly active users
• Five hundred hours of video are uploaded every minute.
• Five billion videos are watched on YouTube every day.
• The average viewing session on mobile phones is more than 40 minutes (an over 50% increase per year).
• YouTube reaches more 18−34 year olds than any cable network in the US.
• Six out of 10 people prefer online video platforms to live TV.
• 93% of Millennials go to YouTube to learn how to do something.
• 86% of viewers regularly use YouTube to learn new things.
• 70% of viewers use YouTube to help solve a problem.
  
  

YouTube Demographics (May 2020)

• 73% of US adults use YouTube.
• 62% of YouTube users are males.
• 78% of US male adults use YouTube.
• 68% of US women adults use YouTube.
• 81% of 15–25-year-olds in the US use YouTube.
• More than 15% of YouTube’s site traffic comes from the US.
• The 35+ and 55+ age groups are the fastest-growing YouTube demographics.
• 75% of Millennials prefer YouTube over traditional television.
• 51% of YouTube users say they visit the site daily.
• 37% of the coveted 18–34 demographic is binge-watching.
• 94% of American 18- to 24-year-olds use YouTube.
• 85% of US teen boys (ages 13–17) use YouTube daily.
• 70% of US teen girls aged 13–17 use YouTube daily.
• 70% of YouTube watch time comes from mobile devices.
• YouTube services are available in more than 100 countries in 80 languages.
• 95% of the global internet population watches YouTube.

 
If you have the calling to reach young people, YouTube is a must. This 63-page guide will help you determine relevant topics for your target audience and position your videos to maximize reach and watch time.  

Click the button below to download this free guide. ​

Download the How to Start A YouTube Ministry Guide