Jamie Schneider Domm Digital Strategist for the North American Division. A quick guide to email appending, a.k.a. increasing your email subscriber list ethically and quickly. Email appending, also known as e-appending, is a marketing practice that involves taking known customer data (first name, last name, and postal address) and matching it against a vendor's database to obtain email addresses (Wikipedia). This is a surprisingly quick and affordable process. We recommend working with TowerData.com as they have an outstanding reputation and work with large clients like the Smithsonian on a regular basis. Depending on the size of your member list, you can receive your new emails in about two weeks. Their match-rate is around 25% to 30%, which could translate to a significant increase in your email list. The cost is $0.10-$0.12 cents per match. We strongly encourage all conferences, unions, churches, and ministries to go through this process. And you don’t need us; you can do it on your own, but we are willing to help you as much as you need. Here is how it works, step by step:
Collecting email addresses is not enough to ensure better communication with your members; consider letting us review your eNewsletter for content/design optimization. Click here for tips on how to improve the performance of your emails.
Have questions about email appending? Comment below or send us a message on Facebook.
6 Comments
Calvin Eakins
1/4/2018 05:17:19 pm
Seams like a lot of work to create a mailing list for your church members. Google and Yahoo offer these services for free. Including opt-out, welcome message, bulk add, invitation to join, administrators, etc. Every few years we ask members to update/add their contact information for our member directory.. We simply update the mailing then.
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1/29/2018 01:50:58 am
great and helpful blog to everyone.. thanks a lot for sharing
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Jamie Domm
3/21/2018 10:30:01 am
You're welcome!
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3/19/2018 02:35:43 am
Very good written article. It will be supportive to anyone who utilizes it, including me. Keep doing what you are doing – can’t wait to read more posts.
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Jamie Domm
3/21/2018 10:29:38 am
Thank you!
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8/20/2020 07:19:26 pm
With MailerStock<a href="https://www.mailerstock.com"> Email Templates</a>, you can create all type of email for Business, Marketing, Campaign, Ecommerce, Agency, Blogging Template and Free HTML Templates, With just a few clicks.
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