Jamie Schneider Domm
Digital Strategist for the North American Division.
A quick guide to email appending, a.k.a. increasing your email subscriber list ethically and quickly.
Email appending, also known as e-appending, is a marketing practice that involves taking known customer data (first name, last name, and postal address) and matching it against a vendor's database to obtain email addresses (Wikipedia).
This is a surprisingly quick and affordable process. We recommend working with TowerData.com as they have an outstanding reputation and work with large clients like the Smithsonian on a regular basis. Depending on the size of your member list, you can receive your new emails in about two weeks. Their match-rate is around 25% to 30%, which could translate to a significant increase in your email list. The cost is $0.10-$0.12 cents per match.
We strongly encourage all conferences, unions, churches, and ministries to go through this process. And you don’t need us; you can do it on your own, but we are willing to help you as much as you need. Here is how it works, step by step:
Collecting email addresses is not enough to ensure better communication with your members; consider letting us review your eNewsletter for content/design optimization. Click here for tips on how to improve the performance of your emails.
Have questions about email appending? Comment below or send us a message on Facebook.