Digital Strategies Intern for the North American Division
So, you use Instagram on a regular basis. You tag your #OOTD and share with tons of people, what you are eating daily. And since Snapchat doesn’t seem to mind being copied, you can post all your funny dog faces and flower crowns on an Instagram story.
But have you ever thought about being mindful with your Instagram feed? Have you taken the time to decide on a theme? Did you know that you can style your Instagram grid to look appealing to your followers and stand out as unique?
What will your theme be? In other words, what are you passionate about? Personally, I have two IG accounts, one is dedicated to my book blog, and the other is my personal account. I have to decide: do I post about events I attend on my private IG? Places I’ve been? Decide on your niche and you are half-way there.
You’ve decided what you want to post…now how do you post it? Consistency is key.
More Advanced Style
If you want to get more advanced, there are a few techniques you can implement onto your feed.
These are just a few ideas you can use to make your Instagram feed stand out. Borrow these ideas or modify them to your liking. The feed is your canvas.
Have a creative idea for a unique Instagram look? Share it with us using #DigitalEvangelism.
Digital Strategies Intern for the North American Division
Projects take time to create. Finding the images to support them should not add to the stress. Luckily, there are lots of places online where you can find free stock images for your blog, company, project, social media platform or website.
Guidelines for Choosing Good Photos
There are several free (or low cost) image editing and design programs.
Burst (by Shopify) - Free
Burst is a resource from Shopify that provides free stock photos for entrepreneurs. It has photos of niche interests, everything from DIY beard oil to Aliexpress LED sneakers, but you can also find more general photographs.
Death to Stock Photos – Free, but pay for premium access
Every month a photo pack of 10 photos within a certain category will be delivered to your inbox. The goal of Death to Stock Photos is to bring you a variety of options to use for your mockups, blog posts, or social media posts. Death to Stock Photos uses their own license which you can read on their webpage.
Epicantus - Free
Epicantus contains free original photography by Daria. You can use these hi-res photos for your landing pages, blog posts, and designs. All photos are released under creative commons CC0.
FoodiesFeed – Free, but pay for premium access
FoodiesFeed offers thousands of beautiful and realistic food pictures in high resolution. It’s the perfect stock photo site for food bloggers.
Freestocks.org - Free
Freestocks has a wide range of pictures, from animals to kids to food and people. All images are released under Creative Commons CC0.
Gratisography - Free
Gratisography offers free high-resolution pictures you can use on your personal and commercial projects. New pictures are added weekly and are free of copyright restrictions.
Life of Pix - Free
Life of Pix is a resource created by the LEEROY creative agency, offering free high-resolution photos with no copyright restrictions. New pictures are added weekly.
Little Visuals – Free subscription; donation optional
All photos posted on Little Visuals were released under the creative commons license public domain dedication. They have lots of nature and landscape photos.
MMT STock - Free
MMT Stock is a collection of high-resolution photos provided by Jeffrey Betts. Jeffrey likes to share photos of computers and workspaces as well as flowers and nature. All photos are released under Creative Commons CC0.
Negative Space – Free email subscription and free download
Negative Space provides 20 new photos every week released under Creative Commons CC0. The pictures are searchable and can be sorted by category, copy space, and color.
New Old Stock - Free
These pictures all have a vintage vibe and are separated into categories. They are mostly black and white pictures of people and places.
Pexels - Free
Pexels has lots of free images to use and a wide range of categories, from people to things. It’s very easy to download.
Picography – Free, $15/month for premium
Picography contains beautiful free stock photos submitted by Dave Meier and various other photographers. All photos are released under Creative Commons CC0.
Pixabay - Free
Pixabay offers a large collection of free stock photos, vectors, and art illustrations. All photos are released under Creative Commons CC0.
StockSnap.io - Free
StockSnap.io has a large selection of beautiful free stock photos and high-resolution images. The site also tracks views and downloads so you can find the most popular photos available.
Unsplash - Free
Unsplash has lots of high resolution photos and updates them often. They have lots of landscapes and people.
Wiki Commons - Free
Wiki Commons has free images and highlights the image of the day. The site sponsors a photography submission challenge and offers a wide range of photos. Be sure to read the permissions on the photos you choose before using them.
When cropping and editing your pictures:
Use the rule of thirds. The rule of thirds, however, is a guideline, not an absolute. Important elements of the picture should be near the intersecting lines and horizons should match up with one of the horizontal lines.
This technique creates tension, energy, and increases interest.
Apps for editing images on the fly:
If you want to achieve a similar look to your images as the sample above, there are ways to do it without being a professional designer. There are several apps that will help you place your copy onto your picture.
Click here to learn about copyright and trademark basics.
Leave your comments below and share your creations with us using #DigitalEvangelism.