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#DigitalEvangelism

Is Your Website Content Written Conversationally?

11/13/2017

 

Center for Online Evangelism

The Center for Online Evangelism is a missionary project devoted to developing online mission stations.

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Fancy writing doesn’t sell anymore. Simple, honest, and conversational does.

While our English teachers and professors worked hard to convince us that the art of elevated, academic writing is the key to intelligent discourse, we might have to take a more simplified approach when it comes to the basic yet crucial principle of connecting with people.

People are looking for things that help them, make them feel happy and safe, and answer their questions. They don’t want to be talked down to, patronized, or made to feel like they’re on the “outside.” Bottom line—simple, straight-to-the-point, and empathetic language is a must for your content creation. Especially on websites, blogs, and social media.

For something as important as a church or school or ministry, conversational and inviting content is key. To self-test your website content, try reading it out loud and imaging you are talking to another person. Would you use this wording in a one-on-one conversation?

Check out this article for some additional tips: How to Write in Conversation Tone To Increase Readership

Reposted with permission from centerforonlineevangelism.org.
Bob Frost
11/29/2017 08:20:18 pm

I enjoyed this info. about English which I absolutely hated in college with I had to learn about poetry, writing, and being graded more for grammar, punctuation, thought flow, and much more that I never would
attempt to use in my life. Simple, conversational English is what most of
the majority desires, and wish that I could have been a part of this process in my earlier years. I got a C+ and a D of which infor. I would never use. I ended up up as an administrator of nursing homes, a teacher of high quality learning how to deal with kids and parents, and then becoming a guidance counselor for 23 years with a very
successful career. My english composition course seemed to be of most benefit with the English professor and job security. Thanks. Bob

Charles Petit link
5/15/2018 08:30:34 am

As volunteers my wife and I have talked with hundreds of men and women in a prison environment, we have experienced the importance of basic conversation and "keeping it real".


Comments are closed.

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  • Home
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  • RESOURCES
    • RESOURCE MENU >
      • ADVENTIST IDENTITY GUIDELINES
      • BIG DATA RESOURCES
      • BRANDING, IMAGE & DESIGN RESOURCES
      • CHURCH/MINISTRY SPECIFIC RESOURCES
      • COPYRIGHT & TRADEMARK BASICS
      • COURSES
      • EMAIL RESOURCES
      • GUIDANCE FOR HIRING SOCIAL MEDIA POSITIONS
      • PODCASTS
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      • (SOCIAL) VIDEO RESOURCES >
        • HOW TO START A VIDEO MINISTRY
      • TEXTING 4 CHURCHES
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