Heidi Baumgartner, M.S.
Communications Director for the Washington Conference.
Great (and not-so-great) design is all around you. Cultivate an increased visual awareness. Find a design you like, and recreate it into your needs. Mimic a magazine spread, book display, event flyer, or another attractive design. Watch tutorials from Before & After’s John McWade, Lynda.com, or read Robin William’s Non-Designer’s Design Guide.
STARTING A NEW PROJECT
If everything on the page is big and bold and flashy, then there is no contrast. Be big and bolder, or small and lighter. The point is that it is different.
A design structure gives you freedom to create within guidelines.
The Adventist Church recently released a dynamic visual identity guide with a suggested color palette, Creation Design Structure, fonts, updated logo, and a variety of templates.
Explore the Adventist Identity Guidelines>>