YouTube Tips: How to Optimize Your Thumbnails, Title, Descriptions, and Tags and Keep Them Consistent
Jamie Jean Schneider Domm
Digital Strategist, Social Media + Big Data, North American Division
Digital Missionary, "I’m Listening with Justin Khoe; Life. Faith. And the things that matter."
While it is true that content is king, it is also true that marketing is queen. On YouTube, the things that most influence your discovery and channel growth (other than quality of content) are your thumbnails, titles, and tags.
Each video that you create should have one focal point or one problem that you’re trying to address. Your thumbnails, title, description, and tags should all work in unison to communicate that message and to optimize the exposure of every piece of content you produce. YouTube’s algorithm weighs all the elements of your video—views, length, titles, tags, etc.—to determine whether to promote that particular video in related search queries, suggested videos, and on the homepage. Most people will find your video through a search query or a related video, so it’s important to have a solid strategy to increase your exposure. Therefore, knowing how to optimize your thumbnails, title, and tags is essential to growing an audience.
Best practices for each element
If you’ve already established a library of content on YouTube, go back and optimize each of these elements. This will cause YouTube to reevaluate each of your videos and their ranking, helping to better position your existing content.
These four elements combined help increase the authority of your channel content, but don’t expect immediate results or for your first video to go viral. YouTube also assesses the quantity of content your channel has produced and gives more authority (and better rankings) to channels that have more content because there is more for people to watch. Expect to put in significant amounts of time to create a wealth of content using these best practices.
To be successful on YouTube, you need two pieces. First, you need valuable content that answers people’s questions, meets their needs, makes a difference in people’s lives, and is optimized with proper thumbnails, titles, descriptions, and tags. Second, you need consistency when it comes to putting content out on the platform. Do this, and you will see results.