Jamie Jean Schneider Domm
Digital Strategist for the North American Division.
The Center for Online Evangelism is a missionary project devoted to developing online mission stations.
Search Engine Optimization, Online Marketing, Content Strategy, Big Data…why should the Seventh-day Adventist Church prioritize these digital strategies and tools?
Most of the world spends hours online each day. Many people have become addicted to research, googling anything they have a question about. They look for maps and location information, check product reviews, read articles, watch videos, post comments, check in with old friends...they’ll even google questions close to their heart—questions they don’t feel comfortable asking close friends or family. Many people may google questions about topics such as spirituality, health, or information to help them through an inner struggle.
To be specific, 74,000 people google “Bible study” each month. That’s almost the entire population of Scranton, Pennsylvania.
The name “Jesus” is googled 1,500,000 times a month, and “Adventist” 18,100 times a month.
This is a huge ministry opportunity—if Adventist websites can rank high in the search results Google displays for these search terms.