Jamie Jean Schneider Domm
Digital Strategist for the North American Division
A model for everyday ministry to real people and how to use social influence for kingdom building as it was demonstrated through the life of Jesus Christ.
During His three-and-a-half-year ministry, He:
Credit: Digital Discipleship in the Seventh-day Adventist Church
modified by Jamie Domm, Digital Strategist for the North American Division
In this model:
Individuals who are seeking to serve as digital missionaries can fulfill all these roles on their own or work within a network of digital missionaries to optimize reach, build community, and share content. By creating an ecosystem of digital missionaries, they can capitalize on each other’s areas of specialty through mutual collaboration and shared social influence. A group of digital missionaries can learn as a group and adapt to changing technologies, increasing their ability to address relevant topics in a timely manner.
Organizations can provide structure for content creation that reflects the official mission and branding of a ministry. An organization should also develop a system for distribution internally and externally, as well as determine ways to tap into the reach potential of its members. Ministries can also set up teams of engagers who work within the brand structure to strengthen the relationships within the church community and/or who are trained to act independently as disciples, developing relationships outside of the Church for the purpose of evangelism. These organizations can also interact within the larger organizational structure of the Church to create a multilayered ecosystem of content creators, distributors, and engagers.
Each organizational level both creates and distributes content through their digital channels: up the chain, down the chain, and to the external audience. Each formal organization should also have a team of engagers to interact with the online community. In terms of the local conference and churches, the role of the engager will need to go beyond the digital space for in-person experiences.
The function of each layer of the Church can be summarized as follows: