The Center for Online Evangelism is a missionary project devoted to developing online mission stations.
You may be wondering, what can we actually do to optimize our web presence?
Since optimizing content for search engines primarily means optimizing content for people, many principles of SEO follow fundamental principles of advertising, marketing, psychology, and sociology. Remember, it’s all about people and their behaviors.
However, since search engines are the vehicle by which this content is delivered, there are several technical aspects involved as well, such as web development, data gathering and analysis, and research (get your spreadsheets ready!).
This why digital marketing agencies and large organizations typically have an entire team to carry out SEO strategies, often comprised of copywriters, content managers, web developers, and SEO specialists. These team members spend considerable amounts of their time just keeping up with this industry, as trends and best practices can change even daily!
While this can sound overwhelming, take comfort that much of this research has already been done for you, and each blog post in this series is based on the latest data available.
We’ll introduce you to the concepts and processes that are major players in a complete SEO strategy: a checklist overview, writing and optimizing content for online readers, User Experience Engineering (UX/UXE), off-site SEO basics, tracking and analyzing your audience’s activity, and any technical setup or modifications that will be needed throughout.
Let’s start with a checklist of major elements involved in SEO.
NOTE: Make sure to check the dates of our SEO blogs as you read through—this guide will be updated frequently as trends change or if there’s a major Google algorithm update.
The following SEO fundamentals checklist has three categories: roles, onsite work, and offsite work.
ROLES refers to the different positions, expertise, and points of view that contribute to successful SEO. Often this means specific job positions that work together as part of an SEO team, but it can also demonstrate the wide range of different facets involved in truly optimizing content for search engines (people).
ONSITE refers to adjustments and development done directly on the pages of your website.
OFFSITE refers to SEO efforts done on platforms other than your website, such as social media, directories, review sites, external websites, etc. This can create more listings in search results that relate to your website/topic/organization, and they can also catch different audiences and send that traffic back to your website. When done correctly and legitimately, offsite efforts can also boost credibility, relevance, and authority.
(Note: Most offsite SEO, especially with external websites, is also referred to a “backlinking,” and it must be managed with care.)
These items will be covered in depth in later posts.
1. COMMON ROLES IN A WELL-ROUNDED SEO TEAM
2. ONSITE SEO BASICS
3. OFFSITE SEO BASICS
While this checklist covers several of the fundamental facets of SEO, this is a process of perpetual motion. Your work is never “done.”
Google releases updates, websites need to consistently post fresh content, and trends in online behavior can change almost instantaneously.
However, a consistent, concentrated effort can reap big rewards. You can find these checklist concepts expanded in the coming posts.
Click here for the SEO series and resource guide.