Digital Evangelism
  • Home
    • Big Data
    • Social Media
  • BLOG
  • RESOURCES
    • RESOURCE MENU >
      • ADVENTIST IDENTITY GUIDELINES
      • BIG DATA RESOURCES
      • BRANDING, IMAGE & DESIGN RESOURCES
      • CHURCH/MINISTRY SPECIFIC RESOURCES
      • COPYRIGHT & TRADEMARK BASICS
      • COURSES
      • EMAIL RESOURCES
      • GUIDANCE FOR HIRING SOCIAL MEDIA POSITIONS
      • PODCASTS
      • REPORTS & CASE STUDIES
      • SOCIAL MEDIA RESOURCES
      • (SOCIAL) VIDEO RESOURCES >
        • HOW TO START A VIDEO MINISTRY
      • TEXTING 4 CHURCHES
      • TRACKING & ANALTYICS
      • WATCH VIDEOS & TUTORIALS
      • WEBSITE TIPS
    • SOCIAL MEDIA GUIDELINES
  • SEO
    • SEO TERMS
  • Digital Discipleship & Evangelism
  • COVID-19 RESOURCES
  • eNEWSLETTER

Blog

#DigitalEvangelism

Member Advocacy (Becoming Social Media Ambassadors for Christ)

2/27/2018

4 Comments

 

Dustin Comm

Director of Media & Marketing for Good To Go Media.

Picture

With Facebook’s organic reach for Pages declining, organizations are finding new ways to increase how many people see their posts that just aren’t showing up in the News Feed anymore. Some companies have started equipping their employees to share company news and content on their personal social media accounts in a way that includes them in the social media strategy.

Called “employee advocacy,” it provides a simple mechanism for employees to choose from a variety of pre-selected posts, including text, and post to their own social media accounts. Companies are seeing much higher total click-rates when the content is coming from their employee’s personal profiles instead of the company accounts.

Imagine assembling 25 of your church’s most active social media members onto a Member Advocate team and giving them a pool of content to pull from every week. Not only do they get to choose which content they share, but can also suggest new material and truly take ownership of the church’s brand. They can share events your church is promoting, a link to your website, a video your produced, or anything else you’d like to promote. The only difference is it’s not just coming from one account, but many, which ranks that content higher in Facebook’s algorithm.

There are a number of services out there that streamline this process for a fee: Hootsuite offers it’s platform Amplify, SproutSocial has Bambu, and Oktopost and DrumUp are stand-alone solutions. These all make social sharing super-easy for your advocates (members can even schedule their posts for the week) and provide the data on how big your team’s impact was, but come at a price.

However, Member Advocacy is also as easy as sending out an email once a week with links to the content and text. Your advocates simply copy/paste and they’re done. The hard part is getting people to actually post, which is why it’s a good idea to run a gift card contest every month to see who has shared the most. Make sure to include the leaderboard in each week’s content email.

So if your church has no Member Advocacy (aka Digital Discipleship or Social Media Ambassadors) program in place, give it a try. It is so fun to see people getting engaged and taking ownership of the church’s story. And naturally more people will know what is happening in church life since they’re out there promoting it. It’s a win all the way around!

RELATED CONTENT & RESOURCES:

  • 5 Strategies to Overcome "Facebook Zero"​
  • Digital Evangelism for Churches (or Ministries)
  • How to Create Digital Disciples in Your Church Community​
  • Magnifying Your Reach at No Cost with Promotions Packets
4 Comments
Dino L. Martinez
3/8/2018 04:54:56 pm

I am an elder in our church and I am interested in this advocacy. Is there a training for this program?Where can we get the materials? Thank you very much. MAY GOD BE GLORIFIED IN ALL WE DO.

Reply
Jamie Domm
3/27/2018 12:54:35 pm

At this time there is no training material, but we hope to create some in the future.

Reply
Jamie Domm
3/29/2018 08:47:04 am

Dino, you may find this helpful: http://www.digitaldisciples.info/resources/directory/how-does-digital-discipleship-work-in-a-biblical-sense/

Reply
Prince link
2/24/2021 07:41:21 pm

Wow! Such a great article you have there especially now.I hope you will post more articles soon. Thank you.
Thanks and Keep sharing. Keep safe.

Reply



Leave a Reply.

    Archives

    August 2020
    July 2020
    June 2020
    April 2020
    March 2020
    February 2020
    December 2019
    November 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016

    Categories

    All
    A Allan Martin
    Adam Fenner
    Angeline Brauer
    Big Data
    Center For Online Evangelism
    Chris Matts
    Culture
    Data Science
    Data Tracking
    David Mwansa
    Design
    Digital Discipleship
    Digital Pew
    Digital Strategies Intern
    Dustin Comm
    Email Communications
    Erica Jones
    Event Registration
    Faith-hoyt
    Fundraising
    General
    Harvey Alférez
    Heidi Baumgartner
    James Gigante
    Jamie Schneider
    Jason Alexis
    Justin Khoe
    Kaleb Eisele
    Kimberly Luste Maran
    Marketing
    Member Care
    Michelle Diedrich
    Nick Wolfer
    Online Church
    Paul Hopkins
    Philanthropy
    Rachel Lemons Aitken
    Reaching Young Adults
    Rodney Brady
    SEO
    Social Media
    Stewardship
    Text Evangelism
    Video
    Volunteering
    Website
    Working From Home

    RSS Feed

Location

Hiding within those mounds of data is knowledge that could change the life of a patient, or change the world.

Atul Butte, Researcher
University of California, San Francisco

Contact Us

    Subscribe Today!

    We will use this email to send you updates on social media and big data initiatives.
Submit
Legal Notice   l   Privacy Policy
  • Home
    • Big Data
    • Social Media
  • BLOG
  • RESOURCES
    • RESOURCE MENU >
      • ADVENTIST IDENTITY GUIDELINES
      • BIG DATA RESOURCES
      • BRANDING, IMAGE & DESIGN RESOURCES
      • CHURCH/MINISTRY SPECIFIC RESOURCES
      • COPYRIGHT & TRADEMARK BASICS
      • COURSES
      • EMAIL RESOURCES
      • GUIDANCE FOR HIRING SOCIAL MEDIA POSITIONS
      • PODCASTS
      • REPORTS & CASE STUDIES
      • SOCIAL MEDIA RESOURCES
      • (SOCIAL) VIDEO RESOURCES >
        • HOW TO START A VIDEO MINISTRY
      • TEXTING 4 CHURCHES
      • TRACKING & ANALTYICS
      • WATCH VIDEOS & TUTORIALS
      • WEBSITE TIPS
    • SOCIAL MEDIA GUIDELINES
  • SEO
    • SEO TERMS
  • Digital Discipleship & Evangelism
  • COVID-19 RESOURCES
  • eNEWSLETTER