Digital Strategist for PastorsLine and co-author of reTHINK.Ministry.
WHY ENGAGE IN MARKETING?
Churches have so much to offer the people of this world. You have been given a mission by Christ to spread the Gospel message to everyone. Deliberate and intentional marketing is an important way to connect with people and share your message with them. Developing church online is an effective way
to reach the new digital mission field.
WHAT IS EXTERNAL MARKETING?
This is how you communicate with the public. You’ll share why your church exists and tell them why they should care about your organization.
Here are some ways to engage in marketing and outreach:
The strategic use of these tools will help you to effectively create a church online. Visitors from around the corner or around the globe will be able to connect with your congregation and have an experience of your vision and values. By bringing together all the digital communications tools, you create a 24/7 online
experience of your church that begins by attracting people to a live streaming service and encourages them to follow your church throughout the week via automated digital tools and social media that personalize the online experience.
WHO MANAGES EXTERNAL MARKETING?
Outreach and evangelism are mission-critical to every church and ministry. Senior church leadership should be involved in the planning and development of a marketing strategy. The execution of this strategy will fall to the same person in charge of internal communications. There may also be a marketing team made up of paid staff , volunteers, and outsourced freelancers.
WHERE IS THE FOCUS FOR EXTERNAL MARKETING?
Marketing is directed at the larger public in your community. You can focus on the local neighborhood around your church, but a digital strategy can also give you a global focus. You can spread your message to people online around the world. Marketing will be deployed on many communications channels. These include your website, social media, mobile devices, and other online media tools.
HOW TO IMPLEMENT EXTERNAL MARKETING
WHEN TO IMPLEMENT EXTERNAL MARKETING
This is another activity that comes at the end of the development process. In order to engage in external marketing, you need to have a well-developed brand and clear goals that you want to achieve. You also need to have a strategy developed to achieve these goals. Without these, attempts to market your church may be premature. Learn about strategic branding for churches>>
Posted with permission from the book reTHINK.Ministry.
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