Jamie Jean Schneider Domm
Digital Strategist, Social Media + Big Data, North American Division
Digital Missionary, "I’m Listening with Justin Khoe; Life. Faith. And the things that matter."
Contrary to popular belief, running and starting a ministry’s YouTube channel doesn’t have to break the bank. It is a myth that you must have a six-figure budget to succeed. With the advent of social media, the bar for acceptable picture and video quality has been lowered. Every one of us is used to the notion of watching hours of content per week that was shot on a cell phone.
However, with all the options of lenses, cameras, and sound equipment vying for your attention, it can be incredibly overwhelming when trying to figure out what is actually needed to get started. Rest assured, even with limited knowhow and a moderate budget, you can create great content.
While it can be easy to be distracted by the shiniest and newest camera or microphone on the block, never forget that content is king. Higher-quality equipment can be helpful, but it is not always necessary, especially when you are first getting started. Beware of contracting GAS (Gear Acquirement Syndrome). When I (Justin Khoe) started my channel, I was working with an almost non-existent budget, and I paid for everything out of pocket. Eventually, valuable content will always beat out expensive equipment.
The most important thing is to get started.
Below is the recommended equipment for three different budget levels: a low, medium, and high budget.
The prices below represent approximate costs as of 2020. Prices may change dramatically due to 2020 economic challenges.
Note: If you are working with a church, you might already have audio equipment or lighting available to borrow.
Determine your budget.
Choose the camera, lights, and microphone.