How to Define a Target Market for Your YouTube Ministry

Jamie Jean Schneider Domm

Digital Strategist, Social Media + Big Data, North American Division

Justin Khoe

Digital Missionary, ​"I’m Listening with Justin Khoe; Life. Faith. And the things that matter."

As odd as it might sound, to reach a large audience, you must stop trying to reach everyone! Think of your YouTube channel as a TV channel. Each channel has a purpose and an intended audience. For example, ESPN focuses on sports, the Cooking Channel on food, etc.
 
What is your channel about, and who is your channel for? Is it for women? If so, how old are these women? Are they single? College-educated? What type of hobbies do they have?
 
The more you can clearly define your target market, the more success you’ll have in breaking through the noise and reaching your audience.
 
Next Step
Refer to the “Understanding Your Target Audience blog” and write a three- to five-paragraph description of your ideal audience member.

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