Digital Strategy Specialist and founder of Digital Pew.
Livestreaming is one of the most powerful tools that you can leverage for your organization's digital marketing strategy and approach. Engaging with your audience in real-time and providing them unique experience comes second to none with most content experiences. In the world of content marketing, livestreaming is quickly becoming one of the most common and powerful tools for organizations.
As powerful as it is, if done incorrectly, it can yield weak results or even hurt your brand!
One of the most common shortcomings of livestream content is the quality of the actual livestream. If you're looking to engage with your audience effectively and produce content that is Evergreen in nature, the quality of the livestream is vitally important.
After talking with several leaders involved in their organization's marketing and content strategy efforts, livestreaming can seem expensive and daunting. The truth is, it doesn't have to be.
You can get a livestream that looks like a million dollars on a tight budget.
In this article I'll cover 3 different ways that you can take your livestream to the next level.
Mevo by Livestream: $299.99 - $399.99
Mevo is likely the simplest and most effective way to give your livestream incredible quality without breaking the bank.
Mevo is a complete livestreaming solution that allows you to setup and shoot wherever you are with great quality. They have a huge community of people that are willing and able to help, a dedicated support staff and a large user-base which is always a huge plus; big userbases typically means that new features and software will be considered with each release more often. Here are some of the most notable features that places it at the top of my list:
The next option has a drop in quality, but also a big drop in price and setup time, which is why I ALSO recommend the...
Logitech C922x Webcam - $99.99
The Logitech C922x webcam is a great, simple and cheap solution for livestreaming with really good quality. There are a few limitations, such as needing a laptop or computer to stream from and also lacking the ability to do multiple edits/cuts, but for the price-point, it is a great alternative.
The Logitech C922x also comes with a ton of accessories such as tripods, desk clamps, and other accessories to bring your livestream to the next level.
The Logitech C922x has a few standout features:
If you're looking to get your feet wet with livestreaming without it costing an arm and a leg, this is the option for you. Even with some of the drawbacks, it is still one way to get a great looking video. If you are looking to supplement this option to get better sound or visuals, consider getting some simple lights or even an external microphone that you can use via USB to help enhance the quality. They are small changes that you can make right away to notch up your livestream.
This last option is for tech savvy people, but is still a great choice.
StarTech.com USB Video Capture Device - $129.99
The StarTech USB Video Capture Device is the only option listed in this blog that does not include a video camera option. Even though this option for livestreaming doesn't have a camera included, the potential is huge and here is why...
With StarTech's equipment, you can use any camera that you already have, that has an HDMI output, to do a livestream.
That means equipment that your organization already owns or uses, can be used for DSLR/video camera quality livestreams and audio!
This device can be used for DSLRs, camcorders, and anything else that has an HDMI out, including a video game console (if that's your niche). When you have that sort of flexibility, you can begin to create livestreaming content that excels in visual and audio quality. You could potentially have the best looking livestream using this method, but it might take some time to setup. There are also a lot more considerations with this setup; how you setup your camera, lenses, audio and subject will all be much more important to maximize the value and quality.
Creating great content doesn't have to be hard or break the bank. Find an option that works for you and start using livestreams to engage your audience TODAY!
Reposted with permission from DigitalPew.