Digital Strategy Specialist and founder of Digital Pew.
One of the biggest appeals of livestreaming is all about capturing the ‘now.’ Church marketers (Digital Evangelists) can leverage their audience in a completely new way that is real, relevant, and in the moment. The level of exchange and interaction that Digital Evangelists can get from livestreams, gives creators unique moments in time with their audience.
There is something awesome about that.
With all of the benefits of livestreaming being used in church communication, there is one that often goes unnoticed and that is the value of creating livestream content that is ‘Evergreen.’
Evergreen content is great for promoting your message, church, or ministry to your audience
Evergreen content is content that can be shown to new audiences over and over while retaining its intrinsic value. It doesn’t become less interesting or less relevant, in fact, it has the same effect for every new person that watches it. Some great examples of Evergreen content pulled from livestreams are often conference videos, Q&A sessions, and even live group discussions.
Even if it is happening in the now, it can still be Evergreen.
While preparing for your next livestream to help aid your church or ministry efforts, here are 4 ways that you can do to make sure that your content is as Evergreen as possible:
Creating Evergreen content is practical and essential.
But take everything with a grain of salt; not all livestreams can be repurposed to be Evergreen.
Sometimes the ‘now’ of the livestream is what it is – there is nothing wrong with having a strategy that isn’t Evergreen or having content that isn’t constantly repurposed at every opportunity for your digital campaigns. Your church/ministry is unique - don't drown it out by trying to conform your communications strategy to what is considered 'better,' if what you're doing is working well. However, it never hurts to try new things. Test and see what works for your ministry, and keep trying.
Don't know if your livestream can be used as Evergreen content?
If you're wondering if something can be turned into Evergreen content, consider some of these leading questions;
Reposted with permission from DigitalPew.