Digital Strategist for PastorsLine and co-author of reTHINK.Ministry.
Digital Evangelism is evangelism using digital tools and a digital strategy.
It’s still evangelism, and it’s still meant to lead people to Christ whether you are doing personal ministry or corporate evangelism.
These are the same methods that have worked for our church for decades, but now we are either using a hybrid of digital and traditional tools or fully digital.
So if digital evangelism is just evangelism using a digital strategy and digital tools, then the outcome of your digital evangelism should be the same, right?!
Planting sends, helping nurture and/or participating in reaping events?
The cool thing about digital, or the digital-traditional hybrid evangelism, is you are able to reach more souls and create systems to ensure that the fewest number of people fall through the cracks. You are also able to shorten the entire discipleship process.
For this piece, let’s focus on corporate digital evangelism.
How effective is your church's digital evangelism?
By now, most churches are way past the “Facebook is the devil” phase and many have some type of online digital presence or strategy. But as good stewards of your ministry’s resources, how well is that digital evangelism paying off?
If you have the facts and figures to answer, good for you. Really. Because this is where many church-focused digital strategies fall short.
We’ve gotten the message that we need to get online (mobile and other devices), use texting, be present on social media, and all that good stuff. However, the boring data and campaign stuff are usually not done. We do the planning and mostly understand what traditional evangelism entails. We have the before, the during, and the follow up mastered through years of experience with evangelistic meetings. For digital, as discussed above, the requirements are basically the same. We have to get good at the process, the data and tracking, and the systems.
Here are my top 3 takeaways learned over the last decade of working with digital evangelism directly (as a church digital strategy team member) and indirectly (as a church digital strategy adviser):
Takeaway #1: Show proven results.
Your church’s online digital evangelism strategy needs to do more than just share good storytelling and receive engagement. It has to connect the dots, showing how one specific thing (such as a specific campaign) led people to Christ.
That means your digital evangelism has to be data driven. It needs to capture the data, track it, and report the facts and figures which prove that people became closer to God.
Not everyone that enters your “campaign” may be converted by the end of your campaign, but what if you could provide that person with tailored content that would allow them to be closer to a decision?
In Part 2, we will dive into how to set this up.
Takeaway #2: Remember: Ministry first.
If the Truth alone were sufficient to convince everyone, we could just leave Bibles laying around and our work would be done. But different people respond to different things, and so our mission is more challenging. And that’s the point—it’s a mission, a ministry. We need to remember that it is a long-haul proposition, not a bunch of cool, ‘flash in the pan’ things, and we’re done. We must keep at it, try new things, and develop a tailored strategy geared towards our ministry's specific audience.
Takeaway #3: Keep it prayered up.
Do we follow the Biblical model of pray—study—serve? We often get so carried away in the ‘serve’ part; I know I do. It’s natural because we are passionate about what we are doing. So, we forget the pray—study parts, forget about letting the Spirit lead us, adding God’s grace and power to our human work.
Not part of your church's budget?
No problem. Scale back to find things that work with the resources you have. Be patient and prayerful. Mindfully, keep connecting the dots. With God’s blessing, your dedication will pay off big time.
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