Director of Media & Marketing for Good To Go Media.
I don’t think folks realize how powerful Facebook Ads can be for churches. The ability to reach very specific individuals in your town is unprecedented. We must begin to wield this tool to connect with people that need to learn about Jesus.
Let me give you 9 examples of real campaign targeting parameters you could be utilizing in your community:
I want you to notice, while I wrote each of these examples as a complete sentence, each word or phrase is an actual set of data you can track for a given campaign. For any outreach you’re planning, consider your audience, their interests, relationships, professions, and behaviors, and you’ll be able to put your event in front of the exact people that need to see it with Facebook Ads.