9 Examples of Detailed Demographic Targeting on Facebook

Dustin Comm

Director of Media & Marketing for Good To Go Media.

I don’t think folks realize how powerful Facebook Ads can be for churches. The ability to reach very specific individuals in your town is unprecedented. We must begin to wield this tool to connect with people that need to learn about Jesus.
 
Let me give you 9 examples of real campaign targeting parameters you could be utilizing in your community:
 

• Parents, ages 21-40 of children, ages 4-12 in Sacramento, CA, who enjoy cooking or watch cooking shows. Promoting a family cooking class.
• Men in Vancouver, BC between the ages of 25-50, who enjoy camping, hiking, off-roading, or rock-climbing. Promoting a men’s retreat in the mountains.
• Orlando, FL Spanish-speaking men and women who are new to the area in the last 12 months. Promoting an English as a second language course.
• People engaged to be married in the last 12 months in Detroit, MI. Promoting a marriage seminar.
• People who recently started a new job in Tulsa, OK, who maintain 4 or more lines of credit, and are an active credit card user. Promoting a money-management course.
• Married couples earning over $125,000/year who frequently travel internationally and have made charitable donations. Promoting a mission trip and corresponding costs.
• Anyone in Charlotte, NC who has expressed interest in prophecy or end-times, excluding those marking themselves as SDA. Promoting an evangelistic prophecy seminar.
• Single, pregnant women under the age of 25 in Toronto, ON who earn less than $30,000/year and rent their homes. Promoting a free community baby shower.
• People who have recently moved away from their hometown or away from family under the age of 30 who mark themselves as Christian or SDA. Promoting your church’s young adult group.

 
I want you to notice, while I wrote each of these examples as a complete sentence, each word or phrase is an actual set of data you can track for a given campaign. For any outreach you’re planning, consider your audience, their interests, relationships, professions, and behaviors, and you’ll be able to put your event in front of the exact people that need to see it with Facebook Ads.