Jamie Schneider Domm
Digital Strategist for the North American Division.
For most entities within the Seventh-day Adventist Church, the idea of having a dedicated social media manager is new. More and more organizations are realizing they need someone to be the voice of their online brand, but are unsure of how to identify the right person for the job. Hiring a social media manager may be a learning opportunity for you and your organization. To help you with this process, here are some questions you can consider for the interview. Tailor the questions to reflect the level of expertise required for the position you are looking to fill. Some of the questions are similar, however, certain versions are more appropriate for advanced candidates. Training in the industry of digital strategies has been limited in the Adventist church as Digital Evangelism is an emerging field, so you may actually be looking for someone who is comfortable with the technology, is good with numbers, is a strong communicator, and who is eager to learn and grow into a more advanced position. Choose the questions that are relevant to your organization and the position level.
This is not a position that should be taken lightly or seen as an entry-level position. Your Social Media Manager will represent your organization’s brand to an indefinite number of people. Choose someone who can take a leadership role in building your social and online reputation, embodying your goals and mission while reflecting the character of Christ. This person must both be professional and be able to embody the particular culture of the various social media platforms your organization uses to speak to your unique audiences’ needs, while building connections that will stand the test of time.
Given the lack of formal training available in this field and the fact that most ministries cannot afford an expert, you may actually be looking for someone who can start at an entry-level position and develop their skills to advance in their career. Make sure you are willing to invest in their training and develop a career path with them. If you identify a young person who has a lot of potential in these areas, please refer them to the classes and resources on this website. Give them direction, nurture their talents, and encourage their growth. The church needs digital evangelists.
There are many online programs now available for social media management training. For example, Georgetown University offers an online certificate program (2 weeks to 2 years) in social media management. Check out the course.